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The demand for effective communication and marketing at the campus
level has never been more urgent and yet most administrators come
into the role with little public relations expertise or background.
Schools must navigate incredibly complex societal issues while they
compete for students, engage families, and inspire staff and
community members to give their best efforts and support. The
Communicating Principal: Practical Strategies for School Leaders
provides real-world stories, best-practice guidelines, and
practical communication checklists designed to help school leaders
better understand their community and bring them in to co-create a
vision for positive transformation. From social media and websites
to crisis and internal messaging, this book shares systems and
supports that make communicating easier and more effective. Every
topic is covered from the lens of a principal-what you need, how it
can be done quickly and inexpensively, and how to measure success
so that it can be shared and replicated. Not every school or
district can afford a communication professional; The Communicating
Principal is the next best thing.
The demand for effective communication and marketing at the campus
and district level has never been more urgent and educational
agencies have limited resources that can be directed to these
efforts. It is important that our time and energy are directed
towards those communication and marketing strategies that will have
the most significant impact. Through practical advice, useful
examples, and detailed case studies, this book will provide a
compelling case for using data to maximize school communication.
Whether you are a seasoned PR pro or someone who has taken on
communication as one of many duties, there will be at least one
money-saving, impact-increasing idea that makes reading this book
well worth your time.
The demand for effective communication and marketing at the campus
and district level has never been more urgent and educational
agencies have limited resources that can be directed to these
efforts. It is important that our time and energy are directed
towards those communication and marketing strategies that will have
the most significant impact. Through practical advice, useful
examples, and detailed case studies, this book will provide a
compelling case for using data to maximize school communication.
Whether you are a seasoned PR pro or someone who has taken on
communication as one of many duties, there will be at least one
money-saving, impact-increasing idea that makes reading this book
well worth your time.
The demand for effective communication and marketing at the campus
level has never been more urgent and yet most administrators come
into the role with little public relations expertise or background.
Schools must navigate incredibly complex societal issues while they
compete for students, engage families, and inspire staff and
community members to give their best efforts and support. The
Communicating Principal: Practical Strategies for School Leaders
provides real-world stories, best-practice guidelines, and
practical communication checklists designed to help school leaders
better understand their community and bring them in to co-create a
vision for positive transformation. From social media and websites
to crisis and internal messaging, this book shares systems and
supports that make communicating easier and more effective. Every
topic is covered from the lens of a principal-what you need, how it
can be done quickly and inexpensively, and how to measure success
so that it can be shared and replicated. Not every school or
district can afford a communication professional; The Communicating
Principal is the next best thing.
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