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The new digital economy has pronounced implications for corporate
strategy, marketing, operations, information systems, customer
service, global supply-chain management, and product distribution.
This handbook examines most aspects of electronic commerce,
including electronic storefronts, online business, consumer
interface, business-to-business networking, digital payment, legal
issues, information product development, and electronic business
models. An indispensable reference for professionals in e-commerce
and Internet business.
Digital Product Management, Technology, and Practice:
Interdisciplinary Perspectives covers a wide range of digital
product management issues and offers some insight into real-world
practice and research findings. Experts in several disciplines from
around the world offer their views on the technical, operational,
and strategic challenges that face digital product managers and
researchers now and in the next several decades.
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