This book is the first of its kind within the African region to combine scholarly perspectives from the fields of Strategic Communication Management and Communication for Development and Social Change. It draws insights from scholars across the African continent by unravelling the complementary nature of scholarship between the two fields, through the lens of prevailing governance and sustainability challenges facing African countries, today. This edited volume covers issues that have adversely affected the achievement of goals related to humanitarian upliftment, development and social change for all African nations. Consequently, citizen participation, which lies at the heart of these challenges when considering the question of sustainable governance and policy development for social change in an African context is addressed. To this end, a reflection is also made on various case studies that exist where local citizens do not inform sustainable development programmes, while the promotion of bottom-up development and social change is largely replaced by top-down instrumental action approaches and hemispheric communication instead of strategic communication. Themes explored include: ·         Communication for social change, bottom-up development and social movements in the local government sphere ·         Strategic communication in governance, planning and policy reforms ·         The role of multi-stakeholder partnerships in achieving development of objectives geared towards good governance in Africa ·         Public participation, protests, and resistance from 'below' ·         Public sector health communications and development ·         Media relations, accountability and contested development narratives with the Fourth Estate ·         Social media and eParticipation in government development programs.

This edited collection brings together voices from the margins in underrepresented regions of the Global South, within the context of scholarship focusing on indigenous languages and development communication. Contributors bring together research from often-overlooked parts of the world to engage in dialogue towards an understanding of the similarities and differences between issues of language and development in the Global South, presenting cases as a starting point for further research and discussions about indigenous language and development communication in Latin America, Africa, and Asia. Scholars of communication, sociology, linguistics, and development studies will find this book of particular interest

Indigenous Language for Social Change Communication in the Global South brings together voices from the margins to engage in dialogue about common social change issues in Latin America, Africa, and Asia. This book argues that resistance and social movements, expressed in music and songs and exchanged via radio, remain fundamental to ensure that the linguistic and cultural diversity of the world progresses despite colonizing pressures. Contributors present cases that explore how indigenous communities use mediums such as the radio to help support their language, identity, and expand their own social change. Highlighting the centrality of music in the development of political discussions and language as a central part of collective identity, contributors analyze how these mediums function as both a vessel and a link for information and cultural cohesion of those engaging in social change. Scholars of communication, sociology, and development studies will find this book of particular interest.