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This edited collection brings together voices from the margins in
underrepresented regions of the Global South, within the context of
scholarship focusing on indigenous languages and development
communication. Contributors bring together research from
often-overlooked parts of the world to engage in dialogue towards
an understanding of the similarities and differences between issues
of language and development in the Global South, presenting cases
as a starting point for further research and discussions about
indigenous language and development communication in Latin America,
Africa, and Asia. Scholars of communication, sociology,
linguistics, and development studies will find this book of
particular interest
This book is the first of its kind within the African region to
combine scholarly perspectives from the fields of Strategic
Communication Management and Communication for Development and
Social Change. It draws insights from scholars across the African
continent by unravelling the complementary nature of scholarship
between the two fields, through the lens of prevailing governance
and sustainability challenges facing African countries, today. This
edited volume covers issues that have adversely affected the
achievement of goals related to humanitarian upliftment,
development and social change for all African nations.
Consequently, citizen participation, which lies at the heart of
these challenges when considering the question of sustainable
governance and policy development for social change in an African
context is addressed. To this end, a reflection is also made on
various case studies that exist where local citizens do not inform
sustainable development programmes, while the promotion of
bottom-up development and social change is largely replaced by
top-down instrumental action approaches and hemispheric
communication instead of strategic communication. Themes explored
include: ·       Â
Communication for social change, bottom-up development and social
movements in the local government sphere
·       Â
Strategic communication in governance, planning and policy reforms
·        The role
of multi-stakeholder partnerships in achieving development of
objectives geared towards good governance in Africa
·        Public
participation, protests, and resistance from 'below'
·        Public
sector health communications and development
·        Media
relations, accountability and contested development narratives with
the Fourth Estate
·        Social
media and eParticipation in government development programs.
Indigenous Language for Social Change Communication in the Global
South brings together voices from the margins to engage in dialogue
about common social change issues in Latin America, Africa, and
Asia. This book argues that resistance and social movements,
expressed in music and songs and exchanged via radio, remain
fundamental to ensure that the linguistic and cultural diversity of
the world progresses despite colonizing pressures. Contributors
present cases that explore how indigenous communities use mediums
such as the radio to help support their language, identity, and
expand their own social change. Highlighting the centrality of
music in the development of political discussions and language as a
central part of collective identity, contributors analyze how these
mediums function as both a vessel and a link for information and
cultural cohesion of those engaging in social change. Scholars of
communication, sociology, and development studies will find this
book of particular interest.
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