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It has taken platforms only twenty years to become digital economy
hubs. They have changed markets, enterprises, and society. They
have expedited communication, collaboration, and trade for
consumers, winning their attention and collecting their data. In
doing so, they have made processes, products, and industries
obsolete, and disrupted the expectations and behaviours of market
players. This raises the question, are digital platforms global
innovators or disruptive monopolists? Are they a solution to
problems of the past or emissaries of a problematic future? This
book provides a multi-faceted approach to platforms and their
profound impact on markets and ecosystems. Economic, managerial,
social, and political aspects are analysed, and the differentiation
of platforms and their disruptive potential is reviewed. The book
also examines the mechanism of achieving a monopolistic position,
including in the international supply chain, and the greater
influence of platforms on political activity and contemporary
democracy. With examples from Poland, USA, and China, the
contributions offer an international evaluation of disruptive
platforms across a multitude of industries. The edited collection,
prepared by scholars from the SGH Warsaw School of Economics, will
be valuable to researchers and academics across the fields of
strategic management, marketing, innovations, international
business, and the digital economy.
It has taken platforms only twenty years to become digital economy
hubs. They have changed markets, enterprises, and society. They
have expedited communication, collaboration, and trade for
consumers, winning their attention and collecting their data. In
doing so, they have made processes, products, and industries
obsolete, and disrupted the expectations and behaviours of market
players. This raises the question, are digital platforms global
innovators or disruptive monopolists? Are they a solution to
problems of the past or emissaries of a problematic future? This
book provides a multi-faceted approach to platforms and their
profound impact on markets and ecosystems. Economic, managerial,
social, and political aspects are analysed, and the differentiation
of platforms and their disruptive potential is reviewed. The book
also examines the mechanism of achieving a monopolistic position,
including in the international supply chain, and the greater
influence of platforms on political activity and contemporary
democracy. With examples from Poland, USA, and China, the
contributions offer an international evaluation of disruptive
platforms across a multitude of industries. The edited collection,
prepared by scholars from the SGH Warsaw School of Economics, will
be valuable to researchers and academics across the fields of
strategic management, marketing, innovations, international
business, and the digital economy.
Customer value management is a managerial approach in which
customers are perceived as the company's asset, the value of which
may be measured and increased through the organization of processes
around customer relationships. This book deals with the topic of
managing customer lifetime value on the internet, and more
specifically on including the role of the internet in customer
value proposition to enhance stakeholder and shareholder value.
This book also discusses the possibilities of internet-based
customer value management and presents a model describing the
process leading to it. Its uniqueness lies in presenting a
managerial approach to customer relationships rather than offering
just another tool of e-marketing. The author's approach is not
limited by branches or sectors - differences in customer value
management approaches are perceived through a prism of
relationships between the company and its customers.
Customer value management is a managerial approach in which
customers are perceived as the company's asset, the value of which
may be measured and increased through the organization of processes
around customer relationships. This book deals with the topic of
managing customer lifetime value on the internet, and more
specifically on including the role of the internet in customer
value proposition to enhance stakeholder and shareholder value.
This book also discusses the possibilities of internet-based
customer value management and presents a model describing the
process leading to it. Its uniqueness lies in presenting a
managerial approach to customer relationships rather than offering
just another tool of e-marketing. The author's approach is not
limited by branches or sectors - differences in customer value
management approaches are perceived through a prism of
relationships between the company and its customers.
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