This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. ""Capture Your Audience"" is a practical guide to communicating your knowledge and research to broader audiences. How do you get yourself heard amid the volume of news and information in today's 24-hour news cycle, and get your message across in an environment where blogs and Twitters vie with traditional media? To break through, you need to amplify your ideas and make them relevant for a wider public audience. Bill Tyson - who has been successfully advising scholars and academic leaders on media relations for over thirty years - shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience. Bill Tyson is strategic in his advice, no less so when discussing how to engage with such social media as blogs, Facebook, Twitter, YouTube, podcasts or wikis. Whether you are working on research or a new initiative that has public implications, or have a story that deserves wide telling; whether you want to address funders' requests for communications plans to promote the programs they are supporting, or whether you want to know how to publicize your new book; this practical guide offers insider advice - complete with case studies - on how to communicate your message. It includes an appendix which lists key media in North America, Australia and the UK.

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ++++ The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to ensure edition identification: ++++ Letters, On The Resources And Commerce Of Philadelphia Job Roberts Tyson, William Peter Inquirer Job Press, 1851 History; United States; State & Local; Middle Atlantic; History / United States / State & Local / Middle Atlantic; Philadelphia (Pa.); Travel / United States / Northeast / Middle Atlantic