Scandals in food, growth of supermarket power, new technologies and crises in obesity have shaken popular trust in food across Europe. The BSE epidemic, concern over GM foods, dioxin scares and avian flu have placed consumer trust and how to restore it at the top of government agendas. Uncovering surprising differences between countries, "Trust in Food" examines these issues to challenge the idea of the consumer as a sovereign individual and to demonstrate how consumption is institutionalized within societies.

The BSE epidemic, GM foods, avian flu, the growth of supermarkets and the crisis in obesity have shaken consumer trust in food. Uncovering surprising differences between countries, Trust in Food examines this and challenges the idea of the consumer as a sovereign individual, demonstrating how consumption is institutionalized within society.

The BSE epidemic, GM foods, avian flu, the growth of supermarkets and the crisis in obesity have shaken consumer trust in food. Uncovering surprising differences between countries, Trust in Food examines this and challenges the idea of the consumer as a sovereign individual, demonstrating how consumption is institutionalized within society.