The Mindful Tourist presents the first comprehensive theoretical perspective on mindfulness in contemporary tourist experiences. This innovative new study is based on the detailed exploration of mindful consumer behaviour and draws on insights from new cases of mindful tourism experiences, examining the potential for broader uptake across the industry. Examining the foundations of meditative mindfulness practices, mindfulness and tourism, the mindful tourism experience, and transformational power of mindful tourism experiences, The Mindful Tourist: The Power of Presence in Tourism explores key themes and issues, including the drivers of mindfulness in the tourism domain, the commodification of mindfulness, mindfulness and sustainability, and mindful tourist experiences being assisted through technology.

This book discusses the the integration between tourism and heritage and strategies to achieve sustainability in the tourism sector. The book adds innovative insights into the development of new practices solving challenges of sustainability in this sector and promoting responsible tourism. The book in hands also offers solutions and discusses sustainable tourism environment, social and economic impacts of tourism, and policies and mechanisms for heritage preservation. The primary audience of this book will be scholars, planners, architects, and stakeholders interested in sustainable tourism. This book is a culmination of selected research papers from IEREK's third edition of the International Conference on Cultural Sustainable Tourism (CST) held online in collaboration with the University of Maya, Portugal (2021).