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Television discourse has undergone significant changes at the end of the 20th century. Technological, economic and political upheavals in the European media have had a direct affect on programme form and meaning. This text is an examination of these newly emerging forms of communication. Detailed case studies taken from a wide range of television genres - such as 24-hours news broadcasting, culture channels (such as ARTE), shopping channels (QVC), talk shows (Sally Jesse Raphael, Jerry Springer), local television (Liverpool Live) and European news (EN) - are analyzed and connected to current debates such as: the importance of television's mediations of space and time, such as live coverage across the planet of the OJ Simpson trial; questions of national, local and global identity; the prevalence of trash or quality in television's future developments; the impact of US talk shows within a European context; and how the new satellite channels seek to build familiarity with their terrestrial audience. The text extends debates about the future of a new multichannel media environment which is no longer confined within national boundaries, and how this affects the cultural lives of viewer
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