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Remotivierung in der Sprache - Auf der Suche nach Form und Bedeutung (German, Hardcover, 1. Aufl. 2023): Lars Bulow, Gunter... Remotivierung in der Sprache - Auf der Suche nach Form und Bedeutung (German, Hardcover, 1. Aufl. 2023)
Lars Bulow, Gunter Koch, Ulrike Krieg-Holz, Igor Trost
R2,694 Discovery Miles 26 940
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Ships in 10 - 15 working days

Die Beitrage des Bandes befassen sich aus synchroner und diachroner Perspektive mit Reanalyse-Prozessen, die unter dem Schlagwort sprachliche Remotivierung zusammengefasst werden koennen. Dabei handelt es sich im weitesten Sinne formseitig um remotivierende Resegmentierungen und inhaltsseitig um semantische Remotivierungen. Das Buch bietet einen UEberblick uber Prozesse sprachlicher Remotivierung in verschiedenen Verwendungsdomanen, in denen sprachlichen Zeichen eine zentrale Funktion zukommt.

Wortbildungsstrategien in der Werbung (German, Paperback): Ulrike Krieg-Holz Wortbildungsstrategien in der Werbung (German, Paperback)
Ulrike Krieg-Holz
R1,246 Discovery Miles 12 460
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