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Intellectual Capital und Kommunikation - Durch strategisches Kommunikationsmanagement Performance steigern, Leistungspotenziale... Intellectual Capital und Kommunikation - Durch strategisches Kommunikationsmanagement Performance steigern, Leistungspotenziale ausschoepfen (German, Paperback, Softcover reprint of the original 1st ed. 2005)
Wolfram Brandes, Frank Schabel, Uwe Wache
R1,544 Discovery Miles 15 440
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Intellectual Capital ist der erfolgsentscheidende Faktor fur Unternehmen. Das Buch zeigt, welche Weichenstellungen notwendig sind, um durch eine neue Rolle von Kommunikation und Interaktion die Gesamtperformance und den Gesamtwert des Unternehmens zu steigern. Mit praktischen Beispielen aus dem In- und Ausland.

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