Understanding consumer choice is central to modern marketing, thought and practice. This volume presents a ground-breaking approach to the analysis of brand choice which is relevant to both marketing practice and social science. This unique analysis reveals the causes of consumer choice that underlie patterns of brand selection; the role of price and non-price elements of the marketing mix in influencing brand choice; a novel means of describing the structure of markets in terms of the combination of utilitarian and symbolic benefits consumers obtain from their purchases and a new means of analyzing consumer behaviour in terms of elasticity of demand.

Donners Bend is an engaging story about Eliana Mae Henderson. Eliana was young and pretty, though not thoroughly convinced of the latter. After leaving home at an early age, she experienced her share of difficulties; but she knew this was her life and there was no looking back. Fortunately, she was not afraid of hard work or anything that accompanied her seemingly uncertain future. As she navigates through the challenges, she finds joy, unwavering friendships, and courage; but more than anything else, what Ellie least expected... an amazing, extraordinary love.

Pastor Frank Vertell James is a native of Kingstree, South Carolina. He is the son of Mrs. Rochelle James and the late Reverend Simon James, Sr. Pastor James is a 1975 graduate of Benedict College, Columbia, South Carolina with a B.A. Degree in Music Education. He served as a music teacher with the Baltimore City Public Schools in Baltimore, Maryland. He also served as a Resource Teacher with the Richland County School Districts I and II in Columbia, South Carolina. After answering his call to preach the gospel of our Lord and Savior Jesus Christ, he attended Gammon Seminary Interdenominational Theological Center in Atlanta, Georgia, where he earned his Master's Degree in Divinity. Pastor James is an Elder with the South Carolina Methodist Conference. Presently, he serves as the Pastor of St. Paul United Methodist Church in Kingstree, South Carolina. He has two adult children and resides with his wife Carolyn and their eight year old daughter Lydia in Columbia, South Carolina. In this book, you will read about parents making good choices or bad choices. You also will read about yourself and whether or not you make good or bad choices. This book will help you to understand: 1.Who you are? 2.Why you do evil? 3.Why you do good? 4.Why are you here? 5.Where are you going? 6.How to avoid bad choices. If you are serious about developing good character and making good choices, this book will assist you. It will change your life forever. This book is also designed to encourage middle school, high school, college students, and young adults to be positive thinkers and make the right decisions throughout their lives. Forthcoming Resources: CD DVD Live Sermon

Pastor Frank Vertell James is a native of Kingstree, South Carolina. He is the son of Mrs. Rochelle James and the late Reverend Simon James, Sr. Pastor James is a 1975 graduate of Benedict College, Columbia, South Carolina with a B.A. Degree in Music Education. He served as a music teacher with the Baltimore City Public Schools in Baltimore, Maryland. He also served as a Resource Teacher with the Richland County School Districts I and II in Columbia, South Carolina. After answering his call to preach the gospel of our Lord and Savior Jesus Christ, he attended Gammon Seminary Interdenominational Theological Center in Atlanta, Georgia, where he earned his Master's Degree in Divinity. Pastor James is an Elder with the South Carolina Methodist Conference. Presently, he serves as the Pastor of St. Paul United Methodist Church in Kingstree, South Carolina. He has two adult children and resides with his wife Carolyn and their eight year old daughter Lydia in Columbia, South Carolina. In this book, you will read about parents making good choices or bad choices. You also will read about yourself and whether or not you make good or bad choices. This book will help you to understand: 1.Who you are? 2.Why you do evil? 3.Why you do good? 4.Why are you here? 5.Where are you going? 6.How to avoid bad choices. If you are serious about developing good character and making good choices, this book will assist you. It will change your life forever. This book is also designed to encourage middle school, high school, college students, and young adults to be positive thinkers and make the right decisions throughout their lives. Forthcoming Resources: CD DVD Live Sermon

Freedom and the Rule of Law takes a critical look at the historical beginnings of law in the United States, and how that history has influenced current trends regarding law and freedom. Anthony Peacock has compiled articles that examine the relationship between freedom and the rule of law in America. Although this is a theme that has been a perennial one since America's founding, it is also one of particular importance today, and this book explains how history makes this apparent. The rule of law is fundamental to all liberal constitutional regimes whose political orders recognize the equal natural rights of all, and whose purpose is to protect those natural rights in addition to the general welfare. The rule of law was essential to achieving both of these ends and to reconciling them where necessary. But just how free is America today? It was certainly within the contemplation of the Founders that the federal judiciary would have a significant role in interpreting the Constitution, federal laws, and treaties, but it would be difficult to argue that those who framed and ratified the Constitution contemplated a role for the courts, particularly for the United States Supreme Court, of the magnitude they have today. The writers take the reader far back into history to the very roots of American Law by examining the English common law roots that provided the foundation for the rule of law in America. This book explores these phenomena and other recent developments in American freedom through history.

Christian Liberal Arts articulates the practical, pedagogical, and theological reasons why Christian liberal arts colleges are distinctive in the world of American higher education. Mannoia enumerates the intrinsic and instrumental values of Christian liberal arts, and how both should forcefully shape an institution's goals. He suggests that Christian colleges should strive to help their students go beyond the extremes of dogmatism and skepticism to achieve critical commitment. Colleges must also aid their students to adjust to real world problems without sacrificing academic quality. Mannoia believes that the solution to this challenge must inevitably integrate multiple disciplines, values and learning, and theory with practice, a process from which both faculty and graduates will acquire the capacity to resolve the thorniest dilemmas facing society and the Christian community.

With the Spanish-speaking population growing larger, pharmacists wishing to provide patient-centered care must be able to communicate medication information effectively and safely to Spanish-speaking patients. Spanish Conversation Guide Using the Pharmacists' Patient Care Process serves English-speaking pharmacists who wish to follow the consistent, systematic Pharmacists' Patient Care Process (PPCP) in Spanish. The publication provides Spanish words and phrases with side-by-side English translation to promote effective and safe communication in Spanish. Various cultural notes that may be important and relevant when caring for Spanish-speaking patients are incorporated throughout.

Spanish is the most rapidly growing language in the United States. The U.S. Census Bureau estimates a population of 132.8 million Hispanics by 2050. These trends make it crucial for pharmacy professionals to be able to communicate basic medication information to Spanish speakers and to confirm the patient's understanding. Students using this text will learn to communicate basic and more complex information to their patients while learning to enjoy some of the subtleties of the Spanish language and of Hispanic cultures. KEY FEATURES: Focus on patient counseling regarding specific nonprescription products Sample dialogues in Spanish and English Cultural notes Lessons/Exercises/Assessments Vocabulary in Spanish and English specific to pharmacy needs Audio files available on the Internet (vocabulary and dialogues) Instructor's Manual