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This book is a primer on the Future Internet. It demonstrates how
the Internet is evolving into a societal operating system that will
permeate every aspect of the enterprise. The original Internet has
been a revolutionary force in business and society, but is nearing
its limits in infrastructure and performance. The Future Internet
represents the next generation of this critical infrastructure. In
the future, enterprises will increasingly operate using "business
webs" that link people, applications, and infrastructure. These
dynamic digital networks will evolve constantly, manage massive
volumes of data in real time, behave like social networks for the
enterprise, and be always on and always accessible from mobile
devices. But this vision also poses major challenges including
security, trust, privacy, scalability, and performance. This book
helps business leaders and public officials prepare for the future
and its inevitable disruption. These changes will spawn new
opportunities and threats. They will give birth to new business
models and innovations and drive those who fail to adapt to
extinction. Every enterprise must ask itself a key question: Will
we be disrupted by a competitor or will we disrupt ourselves? This
book prepares businesspeople to confront these questions and seize
new opportunities before their competitors do.
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