Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers' decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers' wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.

The public sector provides services to the public and does not expect to acquire financial gain; hence, the practices from the private sector could not be used efficiently without modification, bearing in mind that the main scope of the public organization is to provide quality services to the citizens. Knowledge management can acquire and transfer knowledge in order to succeed in this effort and to confront challenges that exist in the modern knowledge economy. Therefore, knowledge management can play a vital role in the reorganization of the public sector and its necessary organizational change. Knowledge Management Practices in the Public Sector is a collection of innovative research on the methods and applications of improving the quality of public services through the implementation of knowledge management in public organizations. While highlighting topics including intellectual capital, risk assessment, and organizational strategy, this book is ideally designed for policymakers, ICT consultants, public sector workers, public administrators, government officials, researchers, scholars, and students.

The public sector provides services to the public and does not expect to acquire financial gain; hence, the practices from the private sector could not be used efficiently without modification, bearing in mind that the main scope of the public organization is to provide quality services to the citizens. Knowledge management can acquire and transfer knowledge in order to succeed in this effort and to confront challenges that exist in the modern knowledge economy. Therefore, knowledge management can play a vital role in the reorganization of the public sector and its necessary organizational change. Knowledge Management Practices in the Public Sector is a collection of innovative research on the methods and applications of improving the quality of public services through the implementation of knowledge management in public organizations. While highlighting topics including intellectual capital, risk assessment, and organizational strategy, this book is ideally designed for policymakers, ICT consultants, public sector workers, public administrators, government officials, researchers, scholars, and students.