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Data Analytics is changing the business world-data simply surrounds
us, which means all accountants must develop data analytic skills
to address the needs of the profession in the future. Data
Analytics for Accounting 3e is designed to prepare your students
with the necessary tools and skills they need to successfully
perform data analytics through a conceptual framework and hands-on
practice with real-world data. Using the IMPACT Cycle, the authors
provide a conceptual framework to help students think through the
steps needed to provide data-driven insights and recommendations.
Once students understand the foundation of providing data-driven
insights, they are then provided hands-on practice with real-world
data sets and various data analysis tools which students will use
throughout the rest of their career. The data analysis tools are
structured around two tracks-the Microsoft track (Excel, Power
Pivot, and Power BI) and a Tableau track (Tableau Prep and Tableau
Desktop). Using multiple tools allows students to learn which tool
is best suited for the necessary data analysis, data visualization,
and communication of the insights gained. Data Analytics for
Accounting 3e is a full-course data analytics solution guaranteed
to prepare your students for their future careers as accountants.
Introduction to Business Analytics recognizes that students need to
develop the skills to ask the right questions, learn to use common
workplace tools (such as Excel (R), Tableau (R), and Power BI (R))
to examine and analyze data, and interpret results accurately and
effectively to make business decisions. Richardson 1e provides a
framework for developing a business analytics mindset called the
SOAR analytics model which is composed of four steps- Specify the
question, Obtain the data, analyze the data, and report the
results. This model is used throughout the text in conjunction with
the various types of data analysis that analysts need to perform.
The lab activities, which appear at the end of each chapter, follow
this framework to reinforce the analytical process. A capstone in
the final chapter provides three projects that apply the complete
SOAR model.
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