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This thoroughly revised and updated third edition provides a
comprehensive introduction to the various approaches to the field,
explaining why media messages matter, how media businesses prosper
and why media is integral to defining contemporary life. The text
is divided into three parts - Media texts and meanings; Producing
media; and Media and social contexts - exploring the ways in which
various media forms make meaning; are produced and regulated; and
how society, culture and history are defined by such forms.
Encouraging students to actively engage in media research and
analysis, each chapter seeks to guide readers through key questions
and ideas in order to empower them to develop their own
scholarship, expertise and investigations of the media worlds in
which we live. Fully updated to reflect the contemporary media
environment, the third edition includes new case studies covering
topics such as Brexit, podcasts, Love Island, Captain Marvel, Black
Lives Matter, Netflix, data politics, the Kardashians, President
Trump, 'fake news', the post-Covid world and perspectives on global
media forms. This is an essential introduction for undergraduate
and postgraduate students of media studies, cultural studies,
communication studies, film studies, the sociology of the media and
popular culture.
This thoroughly revised and updated third edition provides a
comprehensive introduction to the various approaches to the field,
explaining why media messages matter, how media businesses prosper
and why media is integral to defining contemporary life. The text
is divided into three parts - Media texts and meanings; Producing
media; and Media and social contexts - exploring the ways in which
various media forms make meaning; are produced and regulated; and
how society, culture and history are defined by such forms.
Encouraging students to actively engage in media research and
analysis, each chapter seeks to guide readers through key questions
and ideas in order to empower them to develop their own
scholarship, expertise and investigations of the media worlds in
which we live. Fully updated to reflect the contemporary media
environment, the third edition includes new case studies covering
topics such as Brexit, podcasts, Love Island, Captain Marvel, Black
Lives Matter, Netflix, data politics, the Kardashians, President
Trump, 'fake news', the post-Covid world and perspectives on global
media forms. This is an essential introduction for undergraduate
and postgraduate students of media studies, cultural studies,
communication studies, film studies, the sociology of the media and
popular culture.
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