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When it comes to building a brand, logo design is often one of the
first few important steps in the creative journey. In addition to
encapsulating what the business stands for and making an impactful
first impression upon launch, it has to be instantly recognisable
and stand out amid other similar offerings in an often saturated
market. With so much more competition to contend with today, how
can designers help start-ups and evolving brands put their best
foot forward visually? A key branding element used by many of the
biggest companies around the world, a logotype revolves around a
company’s name or initials and features typography as the main
design approach. Often the starting point before it is further
refined into a purely symbolic image or icon, it combines two
distinct design disciplines to differentiate brands from one
another – a process that takes acumen, skill and empathy. FROM
TYPE TO LOGO details some of these processes in a compelling book
of case studies that make an inspiring reference point for budding
and working branding professionals alike.
When a product is labelled as "Made in Japan", it is often a
promise of quality, and the consistent clarity, order and precision
of Japanese designs definitely ensures that the reputation is not
exaggerated. Known for their minimalist, clean lines, the iconic
styles of Japanese designs are admired and imitated all over the
world. Truly standing forefront in the establishment of a national
design identity, it is the prime example of culture-meets-design,
mixing history, traditional art and philosophy into contemporary
designs. With the spotlight on more than 40 local creatives behind
all sorts of different projects in different fields, Made in Japan
spans from brand identities to spatial design to illustrations and
more, examining how variety is held together by the influence of a
common culture.
Following its first bestselling predecessor, GRAPHIC FEST 2
continues its legacy with a brand new selection of visual
identities that appeal to the right audiences with the same vigour
and sensations. As the world slowly opens up after years of the
pandemic, previously cancelled or postponed festivals and fairs are
springing back to life with a new wave of creativity and energy,
while organisers and designers are tasked with enhancing the
event’s overall experience and atmosphere after people have spent
so much time in isolation. Ranging from logos, typography, to
systematic approaches and environmental settings, the series
continues with a fresh bout of inspiration to create attractive and
memorable events or festivals.
Showcasing creative pairings and ingenious applications of Serif
and Sans Serif typefaces as well as a rich selection of type
specimen, Sans in Use and Serif in Use act as a reference point to
inspire type designers and type lovers alike. In the world of
typography, it is not uncommon to see combinations of serif and
sans serif typefaces in the same design. However, it takes skill to
combine them in order to avoid tension and clashes, and ensure
maximum readability of the text in the design. From font weights to
classifications, each font has its own distinct personality, and
should be carefully paired to convey the right tone and mood of the
design. Featuring a selection of type specimens, their design
applications, and the thoughts that go behind the craft, Sans in
Use / Serif in Use collates the best combinations of the two
typeface categories and serves as a reference point for
inspiration-seeking designers and typographers alike.
A world without plants is a world without life, both literally and figuratively. Besides forming the very basis of human survival on Earth, they are also an important source of creative inspiration, ingenuity, and expression. From scientific explorers like Sir Joseph Banks who travelled across the globe in search of never-seen-before species to impressionist painters like douard Manet who sought to capture the subtle beauty of everyday objects, many artists and illustrators have used flora as a powerful means to convey the essence of our very existence.
BOTANICAL INSPIRATION is a timeless collection of artwork and illustrations that feature flora and its many facets through a variety of visual concepts, styles, and techniques. It speaks to lovers of both nature and creativity as a universal language in itself, thoughtfully interpreted by some of today’s most intriguing and interesting talents.
Tattoos are capable of reflecting both their owner s style and
interests as well as advertising the talent of the artist involved.
With tremendous skill and vision they are able to transform skin
into canvas, working with their clients to produce artwork that is
unique and meaningful. Combining motifs from contemporary art and
design trends with traditional methods, the artists of today push
the boundaries of the expected. Ink The Art of Tattoo includes
interviews with some of the global masters in the field as well as
a gallery of flash art and exquisite photography throughout.
Showcasing creative pairings and ingenious applications of Serif
and Sans Serif typefaces as well as a rich selection of type
specimen, Sans in Use and Serif in Use act as a reference point to
inspire type designers and type lovers alike. In the world of
typography, it is not uncommon to see combinations of serif and
sans serif typefaces in the same design. However, it takes skill to
combine them in order to avoid tension and clashes, and ensure
maximum readability of the text in the design. From font weights to
classifications, each font has its own distinct personality, and
should be carefully paired to convey the right tone and mood of the
design. Featuring a selection of type specimens, their design
applications, and the thoughts that go behind the craft, Sans in
Use / Serif in Use collates the best combinations of the two
typeface categories and serves as a reference point for
inspiration-seeking designers and typographers alike.
PRINTABLE is a stunning showcase of familiar and innovative methods
that elevate printed matter for branding and beyond. In an
increasingly digital world, the art of printing has become more
precious than ever. Although screens continue to take over society
and sustainable practices have improved the preservation of natural
resources, many designers still thrive on delivering tactile
experiences, experimenting with new techniques or being inventive
with conventional materials to bring their ideas to life in
meaningful and visually impactful ways. Featuring printing experts,
printmakers, and creative projects from around the world, PRINTABLE
celebrates craftsmanship and serves to inspire those looking to add
more character and dimension to their work.
Minimalist design has grown into a popular and timeless aesthetic
due to its emphasis on uncluttered spaces and the exclusion of
unnecessary elements, making it the perfect anecdote to the chaos
of modern life. However, although it works across a variety of
mediums––spanning visual identities and interiors––some may
find its rigour and restraint too dull or lacking in character
visually.As such, the maximalism movement has been gaining more and
more momentum of late. Instead of extolling ‘less is more’ and
paring everything down to a bare minimum, creatives are expressing
themselves in bigger, bolder, and brighter ways that brim with
personality. Whether it is by mixing clashing colours or matching
disparate patterns and elements, ‘More is More’ is an ode to
the fearless few who deftly break design rules and push the
boundaries to make eye-catching statements.
As adults in a fast-paced modern world, many can hardly afford to
enjoy the simplest things in life today. With data and technology
being at the forefront of our increasingly digital lifestyles, it
is becoming almost impossible to make time for pure creativity,
imagination, and freedom of expression - unless we start allowing
our minds to wander fearlessly into the unknown and celebrate the
art of doing nothing, whenever we can. LOST IN REVERIE sets out to
capture the magic and mystique of dreamscapes, from the comforting
to the unsettling and everything else in between. The book will
comprise art and illustration featuring intriguing concepts and
styles that explore the realms between the real and surreal;
becoming a means of escape from the dreariness of everyday and a
beautiful reminder to never stop dreaming.
Inspired by classic kung fu flicks from the 1980s and 1990s, Hong
Kong cult illustrator Rex Koo pays tribute to the heroes from his
childhood in I KNOW KUNG FU– an artbook that celebrates the
much-loved shows and stars that have made Chinese martial arts into
the global pop-culture phenomenon that it is today. Drawing from
four popular kung fu movies – “Once Upon a Time in China
III”, “Shaolin Soccer”, “Kung Fu Hustle”, and “The
Grandmaster” – Koo brings to life the legendary tales and
titbits behind fan-favourite fighting techniques such as the
“Golden Shield Iron Vest”, “Magic Power of Toad”, and
“Tai Chi Fist” in his distinct, nuanced style. Readers can
expect over 250 pages of compelling and characterful illustrations
depicting featured moves and film stills, before learning more
about the actors and producers that have made a mark on local and
international kung fu cinema via a special section dedicated to
these masters. This book is available in a vivid red or bright
yellow; books are shipped to customers at random.
There is something distinctly compelling about the vintage
aesthetic. Brimming with charm and character, it often tells
stories of a colourful past and showcases a level of craftsmanship
that many creatives today still aspire to emulate. Retro designs
also emanate a sense of comfort and warmth that is tinged with
nostalgia. As testament to the adage that old is indeed gold, 'New
Retro' showcases a brilliant collection of work that is anything
but outdated, featuring projects that not only draw inspiration
from the good old days, but also merge seamlessly with contemporary
influences and culture. First published in 2016, this 2021
rerelease - with additional projects and a special cover design -
coincides with Victionary's 20th anniversary and is dedicated to
the fans who have been requesting for its reprint ever since it
went out of stock.
No two human beings are 100% alike, which is why skin tones make
one of the most distinct and diverse palettes on our planet.
Although they may seem subtle and soft when presented without
context, nude colours can be striking when it comes to making a
statement in art or design - which is why more brands are investing
in the value of authenticity and the au naturel in a world full of
fakes and artificiality. PALETTE mini 00: Nude features a variety
of projects that utilise skin tones in exciting and engaging ways
by recognising the artists, designers and brands who boldly embrace
the beauty of going bare. No matter what platforms or mediums they
are applied upon, it celebrates diversity in all its naked glory.
The minimalism movement has become a mainstay in popular culture
over the recent years, due in no small part to the mounting
pressures of modern life and the need to cut clutter as a
consequence. In graphic design, its principles are often applied by
way of reducing the colour palette used, whether it be for visual
identities, publications, or exhibitions. Amid the sea of chaos in
saturated spaces, simplicity can make for a truly striking
statement. In conjunction with Victionary's 20th anniversary, the
2021 rerelease of 'Less is More' features additional projects and a
special cover that draws from the original look of its best-selling
predecessor. It features creative solutions and visual experiments
from around the world that play with thoughtful colour
combinations, material applications, printing effects, and graphic
details to prove that the best designs often speak more with less.
There is something distinctly visceral about graphite art, where
every stroke of the artist or illustrator seems to convey emotion
in its purest form. At a time when almost everything can be
digitally done up to perfection, the smudges and smears by graphite
can be refreshing to the eye and unapologetically human - touching
viewers to the core. As a creative tool, it can also be the
simplest and most affordable medium with which to express oneself
and find joy. GRAPHITE is a stunning collection of pencil artwork
by creatives around the world who have skilfully mastered the art
of drawing by hand to make their mark. Featuring various subject
matters and styles, it makes for a beautiful addition to the
bookshelf and invites you to step away from your screen every now
and then to, perhaps, pick up a pencil yourself and appreciate the
simple things in life.
Although the field of graphic design continues to evolve with the
introduction of new technology, print will always matter when it
comes to connecting with audiences in a visceral and sensorial way.
Whether they go for more traditional techniques like letterpress
printing or try out innovative methods that materialise their
concepts in 3D, designers today have a variety of means to realise
their creative visions and apply their chosen materials
meaningfully. First published in 2015, the 2021 rerelease of 'Print
Matters'--with additional projects and a special cover design to
mark Victionary's 20th anniversary in the publishing industry--is a
timely one that examines the cutting edge of printmaking in a world
driven by digital screens. From visual identities to packaging and
book design, it features a plethora of work from around the world
that highlights the important role print plays in making a lasting
impact.
Since it was first released, the original PALETTE series has been
an instrumental source of colour-themed references for designers
around the world. 8 editions later, in keeping with the demands of
creative practitioners today, the PALETTE mini series was
introduced at the end of 2019 as flip-friendly versions of the
originals – redesigned into a more compact size with minimal
layouts for instant inspiration. PALETTE mini 08 – Iridescent
explores the myriad of possibilities that result from
multi-coloured illusions that shift with the viewer’s vantage
point through projects from all around the world. Whether its
kaleidoscopic nature is utilised to create depth and dimension or
to transform physical attributes and perspectives, discover how
some of the best designers are experimenting with holographic hues
to generate visuals and objects that intrigue.
New Utilitarian takes an intriguing look at the designers who are
seamlessly applying a systematic approach to their work to
translate bold ideas into striking visual languages for the Age of
Data. Trends may come and go in the design world, but when function
follows form, the results are often timeless. As technology
continues to advance and digital devices become increasingly
inextricable from our daily lives, behavioural research, insight,
and analysis are informing creativity and craftsmanship, giving
designers a grid-like playground to explore and experiment with
ideas that simultaneously solve problems and push boundaries at the
intersections of the logical and the imaginative to resonate.
Rooted in reason and principle, each project is a meaningful
expression of modern artistry that leaves a distinct impression on
the design landscape of today.
Since it was first released, the original PALETTE series has been
an instrumental source of colour-themed references for designers
around the world. 8 editions later, in keeping with the demands of
today’s creative practitioners, PALETTE mini books were
introduced at the end of 2019 as flip-friendly versions of their
originals – redesigned into a compact size with minimal layouts
for instant inspiration. By manipulating the sense of absence and
presence, transparency is a powerful attribute that can lure
viewers into exploring what lies beneath and beyond a surface.
Featuring additional projects that play with opacity, transparency,
and everything in between in clever ways, PALETTE mini 06 –
Transparent is a compelling collection of work from around the
world that showcases how transparency is being reinterpreted and
rejuvenated in design.
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