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This book has brought out some procedures to construct statistical
models for Customer Relationship Management (CRM) by using
Univariate and Multiple Logistic regression models. It contains the
theorem, concepts and evaluation of the CRM. The various problems
with CRM and their remedies have been described. Different aspects
of CRM strategies and the implementation of CRM have been discussed
along with the solutions. Data mining in CRM along with Data Mining
techniques have been presented in this book. The procedures for the
assessment of the fitted logistic regression models for CRM by
using some test criteria have been explained along with the
modified goodness of fit measure R Square based likelihood
function.
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