Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key Features Use data analytics and machine learning in a sales and marketing context Gain insights from data to make better business decisions Build your experience and confidence with realistic hands-on practice Book DescriptionUnleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learn Load, clean, and explore sales and marketing data using pandas Form and test hypotheses using real data sets and analytics tools Visualize patterns in customer behavior using Matplotlib Use advanced machine learning models like random forest and SVM Use various unsupervised learning algorithms for customer segmentation Use supervised learning techniques for sales prediction Evaluate and compare different models to get the best outcomes Optimize models with hyperparameter tuning and SMOTE Who this book is forThis marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily.

A practical guide to understanding the core machine learning and deep learning algorithms, and implementing them to create intelligent image processing systems using OpenCV 4 Key Features Gain insights into machine learning algorithms, and implement them using OpenCV 4 and scikit-learn Get up to speed with Intel OpenVINO and its integration with OpenCV 4 Implement high-performance machine learning models with helpful tips and best practices Book DescriptionOpenCV is an opensource library for building computer vision apps. The latest release, OpenCV 4, offers a plethora of features and platform improvements that are covered comprehensively in this up-to-date second edition. You'll start by understanding the new features and setting up OpenCV 4 to build your computer vision applications. You will explore the fundamentals of machine learning and even learn to design different algorithms that can be used for image processing. Gradually, the book will take you through supervised and unsupervised machine learning. You will gain hands-on experience using scikit-learn in Python for a variety of machine learning applications. Later chapters will focus on different machine learning algorithms, such as a decision tree, support vector machines (SVM), and Bayesian learning, and how they can be used for object detection computer vision operations. You will then delve into deep learning and ensemble learning, and discover their real-world applications, such as handwritten digit classification and gesture recognition. Finally, you'll get to grips with the latest Intel OpenVINO for building an image processing system. By the end of this book, you will have developed the skills you need to use machine learning for building intelligent computer vision applications with OpenCV 4. What you will learn Understand the core machine learning concepts for image processing Explore the theory behind machine learning and deep learning algorithm design Discover effective techniques to train your deep learning models Evaluate machine learning models to improve the performance of your models Integrate algorithms such as support vector machines and Bayes classifier in your computer vision applications Use OpenVINO with OpenCV 4 to speed up model inference Who this book is forThis book is for Computer Vision professionals, machine learning developers, or anyone who wants to learn machine learning algorithms and implement them using OpenCV 4. If you want to build real-world Computer Vision and image processing applications powered by machine learning, then this book is for you. Working knowledge of Python programming is required to get the most out of this book.

Explore the potential of deep learning techniques in computer vision applications using the Python ecosystem, and build real-time systems for detecting human behavior Key Features Understand OpenCV and select the right algorithm to solve real-world problems Discover techniques for image and video processing Learn how to apply face recognition in videos to automatically extract key information Book DescriptionComputer Vision (CV) has become an important aspect of AI technology. From driverless cars to medical diagnostics and monitoring the health of crops to fraud detection in banking, computer vision is used across all domains to automate tasks. The Computer Vision Workshop will help you understand how computers master the art of processing digital images and videos to mimic human activities. Starting with an introduction to the OpenCV library, you'll learn how to write your first script using basic image processing operations. You'll then get to grips with essential image and video processing techniques such as histograms, contours, and face processing. As you progress, you'll become familiar with advanced computer vision and deep learning concepts, such as object detection, tracking, and recognition, and finally shift your focus from 2D to 3D visualization. This CV course will enable you to experiment with camera calibration and explore both passive and active canonical 3D reconstruction methods. By the end of this book, you'll have developed the practical skills necessary for building powerful applications to solve computer vision problems. What you will learn Access and manipulate pixels in OpenCV using BGR and grayscale images Create histograms to better understand image content Use contours for shape analysis, object detection, and recognition Track objects in videos using a variety of trackers available in OpenCV Discover how to apply face recognition tasks using computer vision techniques Visualize 3D objects in point clouds and polygon meshes using Open3D Who this book is forIf you are a researcher, developer, or data scientist looking to automate everyday tasks using computer vision, this workshop is for you. A basic understanding of Python and deep learning will help you to get the most out of this workshop.