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We live in a multicultural society. But Christians often do not
know how to engage those of other faiths. As a result, many
Christians hesitate to talk about Christianity with others in any
kind of evangelistic way. Jay Moon and Bud Simon unpack the
intercultural dynamics that Christians need to understand when
encountering people from different communities and cultural
backgrounds. Regarding evangelism from the perspective of four
major worldviews (guilt/justice, shame/honor, fear/power, and
indifference/belonging with purpose), this book demonstrates
contextual evangelism approaches that are relevant, biblical, and
practical. The authors draw on new research conducted with hundreds
of participants that reveal concrete ways to communicate the gospel
effectively across cultures. Sharing one's faith does not require
attacking other religions; rather, we can engage at the worldview
level in order to address people's deepest concerns. Greater
understanding provides us with better skills for relational
connection, empathy, and effective witness.
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