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An Analysis of Product-fact Versus Psychosocial Appeals in Advertising - An Application of the Theory and Methods of the... An Analysis of Product-fact Versus Psychosocial Appeals in Advertising - An Application of the Theory and Methods of the Behavioral Sciences to a Business Problem (Hardcover)
David W Nylen
R857 Discovery Miles 8 570 Ships in 12 - 17 working days
Participatory Democracy versus Elitist Democracy: Lessons from Brazil (Hardcover, 2003 ed.): W. Nylen, L. Dodd Participatory Democracy versus Elitist Democracy: Lessons from Brazil (Hardcover, 2003 ed.)
W. Nylen, L. Dodd
R1,476 Discovery Miles 14 760 Ships in 10 - 15 working days

William Nylen begins by discussing North Americans' love-hate relationship with politics and politicians, then shows how Brazilians feel the same way (as do many citizens of democracies throughout the world). He argues that this is so because contemporary democracies have increasingly trickled up and away from so-called "average citizens." We now live in a world of "Elitist Democracies" essentially constructed of, by and for moneyed, well-connected and ethically-challenged elites. Fortunately, there are alternatives, and that's where Brazil offers valuable lessons. Experiments in local-level participatory democracy, put into practice in Brazil by the Workers Party show both the promise and the practical limitations of efforts to promote "popular participation" and citizen empowerment.

Participatory Democracy versus Elitist Democracy: Lessons from Brazil (Paperback, Softcover reprint of the original 1st ed.... Participatory Democracy versus Elitist Democracy: Lessons from Brazil (Paperback, Softcover reprint of the original 1st ed. 2003)
W. Nylen, L. Dodd
R1,469 Discovery Miles 14 690 Ships in 10 - 15 working days

William Nylen begins by discussing North Americans' love-hate relationship with politics and politicians, then shows how Brazilians feel the same way (as do many citizens of democracies throughout the world). He argues that this is so because contemporary democracies have increasingly trickled up and away from so-called 'average citizens'. We now live in a world of 'Elitist Democracies' essentially constructed of, by and for moneyed, well-connected and ethically-challenged elites. Fortunately, there are alternatives, and that's where Brazil offers valuable lessons. Experiments in local-level participatory democracy, put into practice in Brazil by the Workers Party show both the promise and the practical limitations of efforts to promote 'popular participation' and citizen empowerment.

An Analysis of Product-fact Versus Psychosocial Appeals in Advertising - An Application of the Theory and Methods of the... An Analysis of Product-fact Versus Psychosocial Appeals in Advertising - An Application of the Theory and Methods of the Behavioral Sciences to a Business Problem
David W Nylen
R619 Discovery Miles 6 190 Ships in 10 - 15 working days
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