Learning and Memory provides a balanced review of the core methods and the latest research on animal learning and human memory. Topical coverage ranges from the basic and central processes of learning, including classical and instrumental conditioning and encoding and storage in long-term memory, to topics not traditionally covered, such as spatial learning, motor skills, and implicit memory. The general rules of learning are reviewed along with the exceptions, limitations, and best applications of these rules. Alternative approaches to learning and memory, including cognitive, neuroscientific, functional, and behavioral, are also discussed. Individual differences in age, gender, learning abilities, and social and cultural background are explored throughout the text and presented in a dedicated chapter. The relevance of basic principles is highlighted throughout the text with everyday examples that ignite reader interest in addition to more traditional examples from human and animal laboratory studies. Research examples are drawn from education, neuropsychology, psychiatry, nursing, and ecological (or everyday) memory. Each chapter begins with an outline and concludes with a detailed summary. Applications and extensions are showcased in text boxes as well as in distinct applications sections in every chapter, and review and recapitulation sections are interspersed throughout the chapters.