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Brennpunkt Kundenwert (German, Paperback, Softcover reprint of the original 1st ed. 2001): D Brinkmann, A. Marzian, K. Wille Brennpunkt Kundenwert (German, Paperback, Softcover reprint of the original 1st ed. 2001)
D Brinkmann, A. Marzian, K. Wille; W. Smidt, S. H. Marzian
R1,178 Discovery Miles 11 780
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Optimale Kundenbearbeitung durch systematisches Marktmanagement: Das Buch zeigt verstandlich, wie es funktioniert. Vorgestellt wird ein neuartiges Marktmanagement-Modell, das die erfolgreiche Einfuhrung der Balanced Scorecard, des Risikomanagements, des Value Based Managements und der ISO 9000:2000 erleichtert.

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