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In the 25 years since the 'Bodmer Report' kick-started the public
understanding of science movement, there has been something of a
revolution in science communication. However, despite the
ever-growing demands of the public, policy-makers and the media,
many scientists still find it difficult to successfully explain and
publicise their activities or to understand and respond to people's
hopes and concerns about their work. Bringing together experienced
and successful science communicators from across the academic,
commercial and media worlds, this practical guide fills this gap to
provide a one-stop resource covering science communication in its
many different forms. The chapters provide vital background
knowledge and inspiring ideas for how to deal with different
situations and interest groups. Entertaining personal accounts of
projects ranging from podcasts, to science festivals, to
student-run societies give working examples of how scientists can
engage with their audiences and demonstrate the key ingredients in
successful science communication.
In the 25 years since the 'Bodmer Report' kick-started the public
understanding of science movement, there has been something of a
revolution in science communication. However, despite the
ever-growing demands of the public, policy-makers and the media,
many scientists still find it difficult to successfully explain and
publicise their activities or to understand and respond to people's
hopes and concerns about their work. Bringing together experienced
and successful science communicators from across the academic,
commercial and media worlds, this practical guide fills this gap to
provide a one-stop resource covering science communication in its
many different forms. The chapters provide vital background
knowledge and inspiring ideas for how to deal with different
situations and interest groups. Entertaining personal accounts of
projects ranging from podcasts, to science festivals, to
student-run societies give working examples of how scientists can
engage with their audiences and demonstrate the key ingredients in
successful science communication.
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