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Social media provides a new way for aesthetic practitioners to
connect with consumers and to differentiate their clinics; however,
to most clinic managers and practitioners, digital media represents
a sea of confusion that they cannot even begin to know how to
navigate. With over 25 years of experience in medical aesthetics,
Lewis offers a unique understanding of the challenges clinics face
every day to market their products and services ethically, manage
patients, and stay profitable. This updated text serves as an
expert user's guide written specifically for healthcare
professionals in need of an in-depth introduction and comprehensive
actionable program for digital marketing, social media, and
aesthetic clinic management. It is a must-read for practitioners
who want to keep up with the latest developments in this hotly
competitive field. This second edition features: NEW chapters on
hot topics you need to know MORE tips, charts, tables, and
resources UP TO THE MINUTE strategies for success
Social media provides a new way for aesthetic practitioners to
connect with consumers and to differentiate their clinics; however,
to most clinic managers and practitioners, digital media represents
a sea of confusion that they cannot even begin to know how to
navigate. With over 25 years of experience in medical aesthetics,
Lewis offers a unique understanding of the challenges clinics face
every day to market their products and services ethically, manage
patients, and stay profitable. This updated text serves as an
expert user's guide written specifically for healthcare
professionals in need of an in-depth introduction and comprehensive
actionable program for digital marketing, social media, and
aesthetic clinic management. It is a must-read for practitioners
who want to keep up with the latest developments in this hotly
competitive field. This second edition features: NEW chapters on
hot topics you need to know MORE tips, charts, tables, and
resources UP TO THE MINUTE strategies for success
Social media provides a new way for aesthetic practitioners to
connect with consumers and to differentiate their clinics. However,
to most clinic managers and practitioners, digital media represents
a sea of confusion that they cannot even begin to know how to
navigate. With over 20 years of experience in medical aesthetics,
Lewis offers a unique understanding of the challenges clinics face
every day to market their products and services ethically, manage
patients and stay profitable. This text serves as an expert user's
guide written specifically for healthcare professionals in need of
an in-depth introduction and comprehensive actionable program for
digital marketing, social media, and aesthetic clinic management.
It is a must-read for practitioners.
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