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Awarded the Washington DC Book Publishers' design and effectiveness
competition Honorable Mention in the category of Illustrated Text
from a Small- to Medium-Size Nonprofit Publisher and Third Prize in
the category of Illustrated Jacket or Cover from a Small- to
Medium-Size Nonprofit Publisher Ballyhoo looks at the poster as a
form of popular portraiture. These celebrity likenesses are
dramatic--and often enormous--but in fact, what a poster
communicates about an individual is usually secondary to its
principal message: Barnum and Bailey announcing the arrival of
their circus, the Woodbury Soap company using Veronica Lake to
promote its Omatched make-up, O Greta Garbo advertising the Swedish
version of Queen Christina, or Bette Midler publicizing her 1973
concert at the Palace Theater. By interweaving the three themes of
poster art, celebrity promotion, and advertising, Ballyhoo suggests
how a famous face can enhance the message of the poster and,
conversely, how posters have defined and disseminated images of
prominent Americans. Furthermore, posters provide an instructive
glimpse of an era's prevailing ideals, prejudices, and
presumptions. These images remind us of the ubiquitous presence of
portrait images outside the world of fine art. Widely disseminated
forms of popular portraiture, like the poster, remain a profound
influence in our culture."
Is there more to portraiture than eyes meeting eyes? Beyond the
Face: New Perspectives on Portraiture presents sixteen essays by
leading scholars who explore the subtle means by which artists--and
subjects--convey a sense of identity and reveal historical context.
Examining a wide range of topics, from early caricature and
political vandalism of portraits to contemporary selfies and
performance art, these studies challenge our traditional
assumptions about portraiture. By probing the diversity and
complexity of portrayal, Beyond the Face fills a gap in current
scholarship and offers a resource for teaching art history,
subjectivity, and the construction of identity.
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