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Retail is going through difficult times and is suffering the
consequences of both the economic crisis and the digitization of
society. Fundamentally, there is a bigger problem: stores cannot
keep up with the changing behavior of customers who are connected
24/7, customers for whom there is no distinction between online and
offline.The End of Online Shopping: The Future of New Retail in an
Always Connected World describes how the smart, the sharing, the
circular, and the platform economy are shaping a new era of always
connected retail. Retailers urgently need to innovate if they want
to stay relevant in a world dominated by marketplaces and sharing
platforms. The book contains inspiring examples from different
industries - which include the usual suspects such as Amazon,
Alibaba, and Google, but also local startups - and covers all
aspects of the customer journey, from orientation and selection to
delivery.The End of Online Shopping provides an excellent overview
of shopping trends and developments worldwide, and offers readers
indispensable insights into the future of retail.
Retail is going through difficult times and is suffering the
consequences of both the economic crisis and the digitization of
society. Fundamentally, there is a bigger problem: stores cannot
keep up with the changing behavior of customers who are connected
24/7, customers for whom there is no distinction between online and
offline.The End of Online Shopping: The Future of New Retail in an
Always Connected World describes how the smart, the sharing, the
circular, and the platform economy are shaping a new era of always
connected retail. Retailers urgently need to innovate if they want
to stay relevant in a world dominated by marketplaces and sharing
platforms. The book contains inspiring examples from different
industries - which include the usual suspects such as Amazon,
Alibaba, and Google, but also local startups - and covers all
aspects of the customer journey, from orientation and selection to
delivery.The End of Online Shopping provides an excellent overview
of shopping trends and developments worldwide, and offers readers
indispensable insights into the future of retail.
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