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For over 30 years, this text has provided students with the
information they need to understand and apply multivariate data
analysis. The eighth edition of Multivariate Data Analysis provides
an updated perspective on the analysis of all types of data as well
as introducing some new perspectives and techniques that are
foundational in today's world of analytics. Multivariate Data
Analysis serves as the perfect companion for graduate and
postgraduate students undertaking statistical analysis for business
degrees, providing an application-oriented introduction to
multivariate analysis for the non-statistician. By reducing heavy
statistical research into fundamental concepts, the text explains
to students how to understand and make use of the results of
specific statistical techniques.
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