This volume brings together original analyses about how the Middle East is depicted on U.S. television news. It analyzes some of the most intensely reported news stories of the past decade. Its revealing studies also show how broadcasting on Middle Ease issues has changed in recent years. These studies offer important and provocative findings regarding crucual issues in Middle East coverage.

This book covers a variety of topics on newspaper and television coverage including the media and voting in presidential elections, coverage of the 1980 debates, the primaries, polls, economics and energy issues, print and broadcast coverage as compared with the 1976 and 1972 elections, and the influence of TV treatment of the campaign on voting behavior.

Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto.