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This two-volume set has been written primarily for engineers,
technicians, and scientists who are contemplating the unknown but
attractive world of technological entrepreneurship, a key driver of
economic growth in developed countries and critical in stimulating
growth in developing countries. The purpose is to prepare these
professionals as members of teams focusing on commercializing new
technology-based products. The material has also been used to
introduce engineering students to the processes involved in
technological entrepreneurship. Volume one provides a background of
fundamentals and theory to prepare the reader for the venture
launch. Topics include the entrepreneurial process, the venture
team, developing and marketing high tech products, and launching
the new venture. Volume two goes into detail in critical areas such
as intellectual property protection, legal forms of organization,
financial projections, and business plan preparation and delivery.
The primary emphasis is focused on creating lean and agile
organizations capable of recognizing opportunities, quickly
developing introductory products for small test markets to better
define the opportunities, and using the results of those test
markets to arrive at a product with wide acceptance capable of
driving growth.
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