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William Helburn was the go-to photographer for many of the top
advertising agencies in New York in the 1950s and 1960s. Shock
value and an unrelenting hunger for success helped Helburn to a
pioneer s share in the revolutionary era of advertising and his
work would also appear on the editorial pages and covers of major
magazines. As well as cars and cosmetics, Helburn shot Coca-Cola,
Canada Dry, whiskeys, clothing lines, airlines, jewelry, cigars and
cigarettes, and any number of other products. He worked with the
top models of the day, from Dovima and Dorian Leigh to Jean
Patchett and Barbara Mullen to Jean Shrimpton and Lauren Hutton.
William Helburn: Seventh and Madison is the first book to survey
the photographic work of William Helburn and gives viewers a
delicious taste of the vivid reality that the television series Mad
Men seeks to evoke. Most of these images have not been seen since
they were first published decades ago. In addition to the
photographs, Robert Lilly contributes a biographical account of
Helburn s life and work, and former colleagues Jerry Schatzberg,
George Lois, Sunny Griffin, and Ali McGraw offer insights into the
lusty, creative spirit of William Helburn."
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