Many years ago, I heard a story by Fred C. Kelly, the author of Why You Win or Lose, that illustrates perfectly how the conventional investor thinks when the time comes to make a selling decision...

William J. O'Neil

Why You Win or Lose, by Fred C. Kelly, written in a direct and easy to undersand style, identifies the four great enemies to investment success, and share his secrets about making money as a highly successful speculator.

FROM THE AUTHOR OF THE BUSINESSWEEK, USA TODAY, AND WALL STREET JOURNAL BUSINESS BESTSELLER HOW TO MAKE MONEY IN STOCKS!

Simple-to-follow strategies for making--and keeping--profits in todays perilous stock market

More than 80 million investors lost 50 to 80 percent of their savings in the recent stock market crash. Investors Business Daily publisher William J. O'Neil, however, was one of the first to see--and warn investors about--the dangers inherent in what had been, up to that point, a historic bull market run. Those who followed his counsel were able to sidestep devastating losses and emerge with their sizable bull market profits largely intact.

In The Successful Investor, O'Neil steps up to tell all investors how they can make money and, more important, avoid losses in up markets, down markets, and everything in between. Showing how mistakes made in the recent market collapse were amazingly similar to those made in previous down cycles, O'Neil reveals simple steps investors can follow to avoid costly mistakes and:

• Buy only the best stocks at only the best times
  
• Follow a market-tested 3-to-1 Profit-and-Loss Percentage Plan
  
• Know when to sell for the biggest possible profit
  
• Recognize chart patterns that presage enormous market moves
  
• Manage a portfolio over time to maximize its returns
  

William O'Neil has succeeded in virtually every market environment by following a stable, nonemotional investment plan. In his latest book, O'Neil explains how anyone can follow that plan to become a profitable long-term investor, regardless of market tides or turns.

The Successful Investor will bring reason and welcome relief to all investors buffeted and bewildered by the perils and uncertainty of todays stock market.