Rhetoric is once again becoming valued as an essential element in the exploration of the ancient world. This volume is part of a general renaissance in the study of rhetoric and bears testimony to a discipline undergoing rapid and exciting change. It draws together established and newer scholars in the field to provide an analysis of the role played by rhetoric in Roman culture. Utilizing a variety of critical approaches and methodologies, these scholars examine not only the role of rhetoric in Roman society, but also the relationship between rhetoric and Rome's major literary genres. The book emphasizes the theory and practice of rhetoric in a variety of social, political and literary contexts. In addition to demonstrating rhetoric's critical significance for Roman culture, the studies reveal the important role played by rhetoric in the formation of the various genres of literature. This accessible and critically up-to-date volume should be of interest to classicists, literary theorists and anyone concerned with the origins, development and influence of Roman rhetorical theory and practice.