Why do voters so often exhibit patterns of policy preference vastly different from what analysts and strategists predict? And why do these same voters consistently cast ballots that ensure the continuation of "divided government?"

In "The Two Majorities" Byron Shafer and William Claggett offer groundbreaking political analysis that resolves many of the seeming contradictions in the contemporary American political scene.

Provocatively, the authors argue that each party's best strategy for success is not to try to take popular positions on the whole range of issues, but to focus attention on the party's most successful cluster of issues.

What is the real nature of substantive conflict in mass politics during the postwar years in the United States? How is it reflected in the American public mind? And how does this issue structure shape electoral conflict? William J. M. Claggett and Byron E. Shafer answer by developing measures of public preference in four great policy realms - social welfare, international relations, civil rights, and cultural values - for the entire period between 1952 and 2004. They use these to identify the issues that were moving the voting public at various points in time, while revealing the way in which public preferences shaped the structure of electoral politics. What results is the restoration of policy substance to the center of mass politics in the United States.

What is the real nature of substantive conflict in mass politics during the postwar years in the United States? How is it reflected in the American public mind? And how does this issue structure shape electoral conflict? William J. M. Claggett and Byron E. Shafer answer by developing measures of public preference in four great policy realms - social welfare, international relations, civil rights, and cultural values - for the entire period between 1952 and 2004. They use these to identify the issues that were moving the voting public at various points in time, while revealing the way in which public preferences shaped the structure of electoral politics. What results is the restoration of policy substance to the center of mass politics in the United States.