Although the title Apple for President is, I hope, somewhat provocative, the subject matter is serious. As citizens, we can no longer stand around passively hoping that a new economic platform will somehow spontaneously take shape and raise us out of our economic difficulties. Our government's unapologetic addiction to borrowing and the pervasive financial challenges of many of our citizens are two clear indicators of the magnitude of the challenge. Our current form of government-operating under the same structure first adopted when our Constitution was ratified in 1788-has not kept up with the complexity and pace of our times. Consequently, no individual president-no matter how brilliant or gifted with leadership and other skills-can show the way forward in the creation of a new economic platform. We need a flexible democracy to meet the challenges of the times. Creating a shift of the magnitude now required will necessitate applying the best of our political leadership and the best of our private sector acumen and brilliance--all in the service of reengineering our government and economy. Apple for President is an idea whose time has come. Award-winning author and master game-changer William Keiper, currently has another best-selling book: LIFE Expectancy: It's Never Too Late to Change Your Game.

"This book is the BOOMER MANIFESTO ... This book scared me, then woke me up, and then excited me about my future. William Keiper does not spare us our mortality, our ignorance, our insolvency, our laziness, our immaturity or our lack of imagination. This truth hurts. But it is the very truth that can set our generation free." Steve Chandler, author of Time Warrior The American economic game and the associated stakes have substantially changed over the past couple of years. With seventy-five million children of the baby boom years moving through and past the age of sixty-five, many find themselves in a very precarious situation at just the "wrong" time in their lives. It's the new NON-RETIREMENT. If they don't wake up to the new reality and do it soon, at some point in the not too distant future they could be brutally blindsided by learning how insecure their future really is. Those who can grasp the significance of the shift that has occurred-and who can take purposeful and timely actions in response to it-will get the best of the available options. Life Expectancy delivers the truth for those in the boomer generation who assumed they could be passive non-participants in life for their last twenty or so years. This book is for those who have decided that the continuation of the status quo can't or won't be tolerated. But, this kind of disruptive environment always holds significant opportunities to thrive. Previously in America, "old people" surrendered their liveliness and allowed the youth culture to dominate as they wasted away in retirement. This book makes the first strong argument for turning that paradigm on its head as the very solution to our country's problems. There is a whole new game for the boomer generation to play, and it's the opposite of fading away. Those who can grasp the significance of the shift that has occurred-and who can take purposeful and timely actions in response to it-will get the best of the new options. Life Expectancy delivers the truth for those in the boomer generation who assumed they could be passive non-participants in life for their last twenty or so years. This book is about changing your life and work "games" for the better, no matter your current circumstances. It is about becoming the initiator of that change in the service of your best interests rather than continuing to be a reactor to the people and events around you. It is about being reflective and purposeful about your requirements and your direction. Throughout Life Expectancy, the author offers key principles that can drive purposeful change including using your own mortality as a way of accessing your latent personal power. This is the how-to of "changing your game." There is every reason to feel good about confronting and proactively restructuring your game no matter your age or the maturity of your business. If is time to become your own powerful agent of change in your own service, this is the book for you. Even if everything is going well for you at the moment, if you haven't changed your approach in a while that is a good reason to do it. It is never too late to be more proactive in the creation that is the rest of your life. This book provides a clear blueprint for doing just that. It is truthful, motivating and game-changing. Life Expectancy is itself a game-changer.