The United States and Iran have been estranged for 25 years. They have carried out a mutual process of demonization that is unprecedented in modern history, based on cultural hot buttons that have the power to galvanize the populations of both countries. Iranian leaders have characterized the United States as the Great Satan—an evil corruptor that pollutes society and destroys personal morality. American leaders characterize the members of the current government of the Islamic Republic of Iran as Mad Mullahs, wild-eyed and irrational. Giving a thorough account of the background of U.S.-Iranian relations, Beeman claims that the current accusations of both Iran and the United States are baseless, consisting largely of public invective and symbolic rhetoric according to their own mythologies of evil. American leaders characterize the members of the current government of the Islamic Republic of Iran as Mad Mullahs, wild-eyed and irrational. They accuse them of fomenting the hostage crisis, in which American embassy personnel were held for 444 days at the end of the Carter administration, dealing a severe blow to U.S. national honor. The Bush administration has further accused the Iranians of being part of an Axis of Evil on the basis of their alleged support of terrorists, oppression of women and minorities, and development of nuclear weapons. Giving a thorough account of the background of U.S.-Iranian relations, Beeman claims that the current accusations of both Iran and the United States are baseless, consisting largely of public invective and symbolic rhetoric according to their own mythologies of evil.

The substantially revised and updated third edition of Everyday Life in the Muslim Middle East focuses on the experiences of ordinary men, women, and children from the region. Readers will gain a grassroots appreciation of Middle East life, culture, and society that recognizes the impact of wars and uprisings as well as changes to Islamic practice due to advances in technology. The book also explores the influence of social media on politics and labor relations and the changing status of women, family values, marriage, childrearing, gender, and gay rights. This dynamic and imaginative volume continues to provide a rich resource for understanding contemporary Muslim culture in the Middle East.

For more than twenty-five years, the United States and Iran have been diplomatically estranged, each characterizing the other not only as a political adversary, but also as devious, threatening, and essentially evil. According to William O. Beeman's provocative book, "The "Great Satan" vs. the "Mad Mullahs,"" such demonization is a self-fulfilling prophecy, as both countries have embraced exactly the policies and rhetoric that would particularly threaten or insult the other. Drawing on his experience as a linguistic anthropologist, Beeman parses how political leaders have used historical references, religious associations, and the mythology of evil to inflame their own citizens against the foreign country, and proposes a way out of this dangerous debacle.
"William Beeman's analysis of dissonant perceptions of Iran and the USA is compelling and important. . . . I am particularly grateful for this work."--James Peacock, University of North Carolina at Chapel Hill
"[Beeman] is more interested in informing the reader than in impressing his peers. The other strength of the book lies in the author's knowledge of Iranian history and culture. . . . It challenges the reader and forces him to question stereotypes about Iran and Washington's perspective on the country."--Abbas William Samii, "Middle East Journal""" ""

..". excellent example... significant contribution... an important interdisciplinary work... " Middle East Journal

..". an important contribution to aspects of Iranian social communication and interpersonal verbal behavior." Language

By showing the reader the intricacies of face-to-face sociolinguistic interaction, William Beeman provides a key to understanding Iranian social and political life. Beeman's study in cross-cultural linguistics will clearly be a model for the study of different languages and cultures."