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Metaphors, moral panics, folk devils, Jack Valenti, Joseph
Schumpeter, John Maynard Keynes, predictable irrationality, and
free market fundamentalism are a few of the topics covered in this
lively, unflinching examination of the Copyright Wars: the pitched
battles over new technology, business models, and most of all,
consumers.
In Moral Panics and the Copyright Wars, William Patry lays bare
how we got to where we are: a bloated, punitive legal regime that
has strayed far from its modest, but important roots. Patry
demonstrates how copyright is a utilitarian government program--not
a property or moral right. As a government program, copyright must
be regulated and held accountable to ensure it is serving its
public purpose. Just as Wall Street must serve Main Street, neither
can copyright be left to a Reaganite "magic of the market."
The way we have come to talk about copyright--metaphoric language
demonizing everyone involved--has led to bad business and bad
policy decisions. Unless we recognize that the debates over
copyright are debates over business models, we will never be able
to make the correct business and policy decisions.
A centrist and believer in appropriately balanced copyright laws,
Patry concludes that calls for strong copyright laws, just like
calls for weak copyright laws, miss the point entirely: the only
laws we need are effective laws, laws that further the purpose of
encouraging the creation of new works and learning. Our current
regime, unfortunately, creates too many bad incentives, leading to
bad conduct. Just as President Obama has called for re-tooling and
re-imagining the auto industry, Patry calls for a remaking of our
copyright laws so that they may once again be respected.
Do copyright laws directly cause people to create works they
otherwise wouldn't create? Do those laws directly put substantial
amounts of money into authors' pockets? Does culture depend on
copyright? Are copyright laws a key driver of competitiveness and
of the knowledge economy?
These are the key questions William Patry addresses in How to Fix
Copyright. We all share the goals of increasing creative works,
ensuring authors can make a decent living, furthering culture and
competitiveness and ensuring that knowledge is widely shared, but
what role does copyright law actually play in making these things
come true in the real world? Simply believing in lofty goals isn't
enough. If we want our goals to come true, we must go beyond
believing in them; we must ensure they come true, through empirical
testing and adjustment.
Patry argues that laws must be consistent with prevailing markets
and technologies because technologies play a large (although not
exclusive) role in creating consumer demand; markets then satisfy
that demand. Patry discusses how copyright laws arose out of
eighteenth-century markets and technology, the most important
characteristic of which was artificial scarcity. Artificial
scarcity was created by the existence of a small number
gatekeepers, by relatively high barriers to entry, and by analog
limitations on copying.
Markets and technologies change, in a symbiotic way, Patry asserts.
New technologies create new demand, requiring new business models.
The new markets created by the Internet and digital tools are the
greatest ever: Barriers to entry are low, costs of production and
distribution are low, the reach is global, and large sums of money
can be made off of a multitude of small transactions. Along with
these new technologies and markets comes the democratization of
creation; digital abundance is replacing analog artificial
scarcity.
The task of policymakers is to remake our copyright laws to fit our
times: our copyright laws, based on the eighteenth century concept
of physical copies, gatekeepers, and artificial scarcity, must be
replaced with laws based on access not ownership of physical goods,
creation by the masses and not by the few, and global rather than
regional markets. Patry's view is that of a traditionalist who
believes in the goals of copyright but insists that laws must match
the times rather than fight against the present and the future.
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