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Today's economy is fueled by knowledge. Every leader knows this to
be true, yet few have systematic methods for converting
organizational knowledge into economic value. This book argues that
communities of practice--groups of individuals formed around common
interests and expertise--provide the ideal vehicle for driving
knowledge-management strategies and building lasting competitive
advantage. Written by leading experts in the field, Cultivating
Communities of Practice is the first book to outline models and
methods for systematically developing these essential groups.
Through compelling research and company examples, including
DaimlerChrysler, McKinsey & Company, Shell, and the World Bank,
authors Etienne Wenger, Richard McDermott, and William M. Snyder
show how world-class organizations have leveraged communities of
practice to drive strategy, generate new business opportunities,
solve problems, transfer best practices, develop employees'
professional skills, and recruit and retain top talent.
Underscoring the new central role communities of practice are
playing in today's knowledge economy, Cultivating Communities of
Practice is the definitive guide to fostering, designing, and
developing these powerful groups within and across organizations.
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