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The Russian Federation is currently one of the world's fastest
growing outbound travel markets, and this growth seems set to
continue. Russia is the ninth biggest outbound travel market in the
world in terms of expenditure, generating US$ 22.3 billion in
spending abroad and 34.3 million outbound trips in 2007. While trip
volume rose by 9.4 per cent per year over the period 2000-2007,
expenditure increased by an average of 14 per cent annually during
that period. There is no doubt that Russians are very enthusiastic
travellers, largely due to the pent-up demand for foreign travel.
To better understand the structure and trends of this market is the
aim of the new ETC/UNWTO report The Russian Outbound Travel Market
with a Special Insight into the Image of Europe as a Destination.
This report identifies key trends in Russia outbound travel over
the past five years or more - including the market's size and
value, growth in trip volume and spending, purpose of trip, the
structure and role of the travel trade, online distribution, and
other factors driving demand. In addition, the report provides
information on government policy affecting outbound travel, notably
visa issues and traffic rights for foreign airlines operating
to/from the country. All this information is critical to helping
NTAs/NTOs and commercial operators plan ahead with greater
foresight, providing guidance on both the short-term opportunities
and the longer-term potential for investment in the Russian market.
The International Conference on Metropolitan Tourism which was held
in Shanghai, China, from 17-18 November 2006 was the first of
UNWTO's three international conferences aimed at providing a
blueprint for the development of city tourism in Asia. It was
organized in conjunction with the China National Tourism
Administration (CNTA) and Shanghai Institute of Tourism.
Discussions centred on various aspects of metropolitan tourism such
as capacity-building, safety and security, demand and supply,
sustainability in city development, competitiveness of cities and
the effect of large festivals and special events on tourism
development. Speakers in Shanghai also analysed issues ranging from
how best to market and promote cities, (especially to important
growth sectors such as the conventions and MICE markets) to the
benefits of staging mega events. They also discussed making tourism
an integral part of the planning and development process and how to
involve the local community.
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