"Richmond... played a significant role in the implementation of the Helsinki accords... His] account of how this was done is useful and peppered with interesting personal details of what it was like to be involved in the day-to-day implementation of the accords. In this respect and others, Richmond has given us an authoritative report of how public diplomacy contributed to the outcome of the Cold War." . Journal of Cold War Studies

"The volume is a useful guide for those who are currently or expecting to be practitioners of public diplomacy and Richmond's experience, particularly in Poland and the former Soviet Union, perhaps provide the answers to how the U.S. State Department and its diplomats should confront the problems of global terrorism and anti-Americanism, especially in the Middle East. Or, as someone suggested, what really is needed is more Yale Richmonds." . The Polish Review

" Richmond] has already contributed a great deal to the history of US public diplomacy through his earlier studies on the practice of dialogue and exchange with the Soviet Union... and] has now compiled his memoirs into a light-hearted but nonetheless highly engaging volume... that is] not just an entertaining chronicle of the Cold War, but also a rich source of comment on issues that continue to plague US public diplomacy today." . Journal of American History

"Richmond's personal account of how public diplomacy was conducted during the Cold War gives the reader a practitioner's perspective on this fascinating period in our history, and underscores public diplomacy's continued importance in the conduct of U.S. foreign policy." . USC Center on Public Diplomacy

"This short, readable volume is a treasure trove of sound advice wrapped in the recollections of one of America's leading public diplomacy practitioners and top Soviet hands whose lengthy US government career spanned 44 years." . WhirledView

"instructive book... is] much more enlightening about down-to-earth public diplomacy than a training manual or abstract academic treatise can ever be...a delightful volume." . AmericanDiplomacy.org

"This book will be a long-term reference source for researchers looking at Cold War history, as the subject goes through its inevitable revisionist cycles...It documents a critical element in U.S. cold-war relations--the effort to reach out ideologically to Soviet and East European audiences in the face of formidable opposition by Communist regimes in the region. The author was involved in this subject more directly and over a longer period of time than any other U.S. government official." . Wilson Dizard, author of Inventing Public Diplomacy, and Member of the Public Diplomacy Council

"It is sometimes said that soft power helped to win the Cold War. To find out what it was like to be on the front lines of these battles, read this fascinating memoir." . Joseph S. Nye, Harvard University and author of Soft Power: The Means to Success in World Politics

Yale Richmond, a retired cultural officer in the US Foreign Service, practiced public diplomacy for thirty years, including postings abroad in Germany, Laos, Poland, Austria (Vienna), and the Soviet Union. A specialist in intercultural communication, his books have been translated and published in China and Korea.

The U.S.-USSR Cultural Agreement signed at the Geneva summit in 1985 signalled the resumption of a broad range of cultural exchanges suspended in 1980 after the Soviet invasion of Afghanistan. Mr. Richmond describes the history of the various areas of exchange-in the performing arts, popular media, academia, public diplomacy, science and technology

The U.S.-USSR Cultural Agreement signed at the Geneva summit in 1985 signalled the resumption of a broad range of cultural exchanges suspended in 1980 after the Soviet invasion of Afghanistan. Mr. Richmond describes the history of the various areas of exchange-in the performing arts, popular media, academia, public diplomacy, science and technology

This unique handbook for fresh arrivals to the United States outlines common American practices, beliefs, and customs. Written in a colloquial style and drawing on examples from history and popular culture, the author provides priceless insights on why Americans behave as they do and answers the important questions a visitor might ask, from why Americans appear so open and optimistic to how to negotiate with Americans or act at a dinner party. Full of practical advice (how to extend your visa) as well as invaluable guidance on how to understand American society (covering topics like political parties, privacy, family, work, and money), this handy book is an ideal reference for anyone new to the United States! Includes: [ Short, accessible chapters packed with numerous examples and tips [ Valuable information for exchange students and business travelers [ Glossary of commonly used words, idioms, and expressions with meanings/origins [ A list of recommended further reading

This classic guide illuminates the dynamics of traditional Russian culture in the framework of contemporary events. Yale Richmond enlightens readers about virtually every aspect of Russian life, covering social and interpersonal skills as well as the underlying cultural assumptions and values of the Russian people. Fully revised and updated, the fourth edition of "From Nyet to Da" is contemporary and up-to-date with pertinent information about the political, social and economic situations in the New Russia. Business executives, educators, students and government officials alike will gain new insights from this even-handed treatment of the Russian people. Weaving Russian cultural behavior with historical references and modern-day anecdotes, "From Nyet to Da" makes learning about these interesting and passionate people a fascinating experience.