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In recent years, consumers have become increasingly interested not
just in price and quality but in where and how food is produced.
However, these changes to consumer attitudes have highlighted a
considerable gap between intention and actual purchasing behaviour,
particularly where ethical and environmental issues are concerned.
Consumers and food: Understanding and shaping consumer behaviour
reviews what we know about changing food purchasing behaviours so
that farmers, food manufacturers, retailers and policymakers can
better meet and influence customer needs and expectations. The book
reviews existing models of customer behaviour such as dual process
and neuroscience approaches. The book also considers contemporary
issues such as the growing use of mobile apps to buy food, regional
and cultural influences on consumer purchasing behaviour, as well
as how consumers assess attributes such as food origins and
sustainability. With its unique approach, the book provides an
extensive insight into consumer behaviours and attitudes, enabling
the key stakeholders in the agri-food supply chain to better
understand consumers and help them make healthier and more
sustainable purchasing decisions.
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