This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China's fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today's Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.

Doodlers, daydreamers, journal-keepers, and bug-lovers alike will be inspired again and again by this utterly unique notebook. On each page of this playful notebook, a narrative unfolds featuring a bug having fun with a few of the lines-some roll them up, some eat them, some tangle them. In the tiny, adorable illustrations, each bug's story showcases its typical behaviour.

Step into the world of Cacaform Birds - a world that exists a half-pace to one side of our own, at the confluence of imagination, art and reality. Within these pages we meet the 'Glowerspite' (often dozes in a supine position; converts its tail to a head when startled) and the 'Mare-away' (who carries a small black troll on its back and rouses dreamers from night terrors), along with many more: a fantastical aviary brought to life by Zhu Yingchun's art. The book contains three parts, the first containing doctored photographs that show these birds interacting with sepia cityscapes, alternately goggled at and overlooked by the passers-by. The second introduces us to each individual species through poetic verse, while the third section must be carefully unsealed by the reader in order to reveal how the Cacaform Birds came into being. A blend of bestiary, spotter's guide and poetic anthology, this book demonstrates that art and amusement can be found everywhere, if you only care to look.

This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China's fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today's Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.

This open access book is intended for common readers who are interested in the life story of Qian Xuesen (also know as Tsien Hsue-Shen). Based on a large number of original archives and historical materials, this book focuses on Qian Xuesen’s years of seeking knowledge from his birth in 1911 to his return to China in 1955 and describes how he grows into a world-known scientist from the aspect of humanity. This book can be used as reference material for Qian Xuesen’s earlier years.

This open access book is intended for common readers who are interested in the life story of Qian Xuesen (also know as Tsien Hsue-Shen). Based on a large number of original archives and historical materials, this book focuses on Qian Xuesen’s years of seeking knowledge from his birth in 1911 to his return to China in 1955 and describes how he grows into a world-known scientist from the aspect of humanity. This book can be used as reference material for Qian Xuesen’s earlier years.