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Showing 1 - 6 of 6 matches in All Departments
Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinationsFull of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.
The historic phenomenon of pilgrimage is experiencing a resurgence around the world. A journey resulting from religious causes, it not only provides a spiritual experience, but also one of new environments, cultures and peoples, and is often undertaken as a guided tour. Yet pilgrimage as a mode of tourism has been little investigated. This book adds considerably to our knowledge by focusing on one specific pilgrimage voyage - that to the Holy Land during times of security crisis there. In doing so, it examines this tourism journey in relation to constraints and high levels of risk experienced by the pilgrims. It explores both the behavioural aspects of undertaking pilgrimage to such an insecure situation and the impacts of such crisis on the host tourism infrastructure and industry. It therefore not only provides insights into pilgrimage as tourism - and into this particular country's experience - but also offers an integrative approach to tourism crisis management.
The historic phenomenon of pilgrimage is experiencing a resurgence around the world. A journey resulting from religious causes, it not only provides a spiritual experience, but also one of new environments, cultures and peoples, and is often undertaken as a guided tour. Yet pilgrimage as a mode of tourism has been little investigated. This book adds considerably to our knowledge by focusing on one specific pilgrimage voyage - that to the Holy Land during times of security crisis there. In doing so, it examines this tourism journey in relation to constraints and high levels of risk experienced by the pilgrims. It explores both the behavioural aspects of undertaking pilgrimage to such an insecure situation and the impacts of such crisis on the host tourism infrastructure and industry. It therefore not only provides insights into pilgrimage as tourism - and into this particular country's experience - but also offers an integrative approach to tourism crisis management.
The topic of safety and security in the tourism industry is of
vital importance globally. In recent years, and mainly after the
9/11 event, both academics and practitioners have started to look
into crisis management issues seeking workable solutions in order
to mitigate the negative impacts of safety and security incidences
on the tourism industry and affected destinations.
Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinations Full of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.
A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic values are inherently linked to experiences.The book Creating and Managing Experiences in Cultural Tourism aims to provide theoretical and practical background on the experience economy applied in sustainable cultural tourism. This entails a wide range of subjects addressing cultural heritage, creative industries and contemporary culture. Theoretical approaches to experience creation are presented to offer the 'rules' of designing the cultural tourism experiences. With inspirational and innovative examples, it provides an insight into the field of cultural tourism from prominent editors, authors and contributors in their respective fields.
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