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This book presents a powerful method for innovation that reinforces
combinatorial and analogical thoughts, with interdisciplinary
communications among stakeholders in the market. In this method
called Innovators' Marketplace, two games - Innovators' Market Game
and Analogy Game - accelerate the spiral of innovation with
visualizing data on the connectivity of pieces of existing
knowledge. Some players invent ideas by connecting and combining
pre-existing knowledge, while others evaluate the ideas to decide
whether or not to buy. In a joyful atmosphere created by the games,
players look beyond resistance to criticism, as experiments real
cases show. They will start thinking and talking about the best
segment of the majority, latent requirements in the future market,
and scenarios for satisfying those requirements. This process
embodies the principle that an interdisciplinary combination of
business actors and resources, possibly with the appearance of new
actors, triggers innovation.
This book presents a powerful method for innovation that reinforces
combinatorial and analogical thoughts, with interdisciplinary
communications among stakeholders in the market. In this method
called Innovators' Marketplace, two games - Innovators' Market Game
and Analogy Game - accelerate the spiral of innovation with
visualizing data on the connectivity of pieces of existing
knowledge. Some players invent ideas by connecting and combining
pre-existing knowledge, while others evaluate the ideas to decide
whether or not to buy. In a joyful atmosphere created by the games,
players look beyond resistance to criticism, as experiments real
cases show. They will start thinking and talking about the best
segment of the majority, latent requirements in the future market,
and scenarios for satisfying those requirements. This process
embodies the principle that an interdisciplinary combination of
business actors and resources, possibly with the appearance of new
actors, triggers innovation.
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