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Research Paper from the year 2013 in the subject Business economics
- Business Management, Corporate Governance, grade: -, Universidad
de Oriente in Santiago de Cuba, language: English, comment:
Research into the practical application of influenicng and
persuasion skills in today's business environments., abstract: The
ability to influence and persuade others at work has become an
increasingly important managerial skill to achieve work goals and
objectives to drive businesses forward in today's demanding and
competitive work environments.This paper investigates and provides
a deeper understanding of what positive effects knowledge and
application of the concepts of influencing amd persuasion can have
on managers, the people they manage and the organisations they work
for. The results show that the performance of managers is
positively influenced by how they influence and persuade people at
work. The outcome of a literature review suggests that there is no
conclusive evidence of what makes an effective manager at work that
is good at influencing and persuading others. Outputs from face to
face and a focus group meeting with final year social psychology
students from the Universidad de Oriene in Santiago de Cuba closed
this gap by suggesting an effective influencing and persuasion
skills set that, when applied appropriately, could guide managers
how to influence and persuade others successfully.The outcome of
this research is applicable and relevant to managers in any working
environment such as Telecommuncations, Utilities, Banking or
Automotive. The proposed skills set of what makes an effective
influencing and persuading manager at work can be applied globally
although the prevailing cultural diversities in different countries
should be considered. Keywords: Influencing, persuading, attitudes,
work performance, managing people Authors: 1,2Eddie Fisher and
Yorkys Santana Gonzalez1 1Faculty of Social Sciences, Universidad
de Oriente, Santiago de Cuba, Cuba 2Un
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