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The recent focus on China's boom has obscured the fact that Japan
is once again on the rise. How do we manage our growing, and
crucial, interdependence? The answer lies in the legions of
Japanese and American managers and officials involved in the
day-to-day and face-to-face negotiations that drive commerce.
Opportunities for U.S. companies in Japan remain strong if
businesspeople can learn to conduct successful business
negotiations with their counterparts. Yet a cultural misstep or
tactical error in negotiating easily can mean the loss of an
important contract or the potential for future business. In this
invaluable book, three leading experts pool their decades of
experience to provide a pragmatic guide for Westerners doing
business in Japan. Using up-to-the-minute case studies, the authors
explain Japanese culture and negotiating techniques and provide
practical advice on conducting effective meetings with Japanese
clients. Representing a unique combination of perspectives
developed through international business practice, high-level
diplomatic experience, and sophisticated academic research, the
authors offer both Japanese and American perspectives to help
readers cross the wide cultural gap that can unnecessarily divide
businesspeople from both countries.
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