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This book highlights interdisciplinary insights, latest research
results, and technological trends in Business Intelligence and
Modelling in fields such as: Business Intelligence, Business
Transformation, Knowledge Dissemination & Implementation,
Modeling for Logistics, Business Informatics, Business Model
Innovation, Simulation Modelling, E-Business, Enterprise &
Conceptual Modelling, etc. The book is divided into eight sections,
grouping emerging marketing technologies together in a close
examination of practices, problems and trends. The chapters have
been written by researchers and practitioners that demonstrate a
special orientation in Strategic Marketing and Business
Intelligence. This volume shares their recent contributions to the
field and showcases their exchange of insights.
This book highlights interdisciplinary insights, latest research
results, and technological trends in Business Intelligence and
Modelling in fields such as: Business Intelligence, Business
Transformation, Knowledge Dissemination & Implementation,
Modeling for Logistics, Business Informatics, Business Model
Innovation, Simulation Modelling, E-Business, Enterprise &
Conceptual Modelling, etc. The book is divided into eight sections,
grouping emerging marketing technologies together in a close
examination of practices, problems and trends. The chapters have
been written by researchers and practitioners that demonstrate a
special orientation in Strategic Marketing and Business
Intelligence. This volume shares their recent contributions to the
field and showcases their exchange of insights.
This book presents advanced methods in business intelligence models
that are applicable in research areas of business and enterprise
research such as business informatics, e-business, customer
behavior and agricultural business. Featuring selected
contributions presented at the 2021 International Conference on
Business Intelligence and Modelling (IC-BIM) held in Athens,
Greece, this book analyses a series of issues and tools for
business intelligence in everyday business operations. The
International Conference on Business Intelligence and Modelling
(IC-BIM) started in 2011 and is an international interdisciplinary
conference focusing on the theoretical approach of the contemporary
issues evolved in business intelligence and modelling and the
integration of theory and practice.
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