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Social capital is broadly conceptualised as consisting of resources
and network ties embedded in the social structures and
relationships that facilitate beneficial outcomes for the actors
within those structures. Despite the number of research studies on
social capital, there have been fewer attempts to examine social
capital in the context of service-oriented firms, particularly in
the Asia Pacific. This is surprising as the service industry plays
an important role in the global services trade transactions and
business activities. Social capital enables and maintains social
relations for business transformation for service-oriented firms.
Indeed, it would be unimaginable for any economic activity,
particularly in service-oriented firms, to occur without social
capital. This examination of social capital in the Asia Pacific
region provides the context for recognising the cultural, social
and economic opportunities and challenges of several Asia Pacific
countries that can potentially enrich our knowledge and
understanding of the region. Contributions are drawn from cases
based in Thailand, Indonesia, South Korea, China and Australia, for
relevant application in the areas of social capital and
service-oriented firms in the Asia Pacific. This book was
originally published as a special issue of the Asia Pacific
Business Review.
Social capital is broadly conceptualised as consisting of resources
and network ties embedded in the social structures and
relationships that facilitate beneficial outcomes for the actors
within those structures. Despite the number of research studies on
social capital, there have been fewer attempts to examine social
capital in the context of service-oriented firms, particularly in
the Asia Pacific. This is surprising as the service industry plays
an important role in the global services trade transactions and
business activities. Social capital enables and maintains social
relations for business transformation for service-oriented firms.
Indeed, it would be unimaginable for any economic activity,
particularly in service-oriented firms, to occur without social
capital. This examination of social capital in the Asia Pacific
region provides the context for recognising the cultural, social
and economic opportunities and challenges of several Asia Pacific
countries that can potentially enrich our knowledge and
understanding of the region. Contributions are drawn from cases
based in Thailand, Indonesia, South Korea, China and Australia, for
relevant application in the areas of social capital and
service-oriented firms in the Asia Pacific. This book was
originally published as a special issue of the Asia Pacific
Business Review.
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