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From business models to unique selling propositions, from product
offerings to sales, marketing and pricing strategies, this book
reveals what sets Chinese electric car manufacturers apart from
their Western counterparts. Chinese automakers are gradually
establishing themselves as the new trendsetters in the automotive
industry as they make technological advances in various fields,
especially in electric vehicles. As more of them look overseas for
opportunities, especially in the European market, it is time for
the local players to better understand who they are up against and
take steps to keep up with the rapid growth of their Far Eastern
competitors. Based on Simon-Kucher's project experience, this book
shows what is going on behind the Great Wall, informs readers about
the latest technological trends and advances in China, and offers
suggestions on what Chinese newcomers should bring with them when
they come to town. Sharing valuable insights for all readers with
an interest in the electric vehicle (EV) industry, this book will
be particularly relevant for managers and decision-makers at
Western OEMs, suppliers, and other relevant players in the
automotive industry.
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