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Corporate Venturing - Creating New Businesses within the Firm (Paperback): Zenas Block, Ian C. MacMillan Corporate Venturing - Creating New Businesses within the Firm (Paperback)
Zenas Block, Ian C. MacMillan
R987 Discovery Miles 9 870
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Block, retired from the Stern School of Business at New York University, and MacMillan (director, Saul C. Snider Entrepreneurial Center, Wharton) present management practices that have proven effective for creating new businesses and fostering innovation within existing businesses. They offer insights on managing ventures from both the corporate an

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