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Political discourse or ideology has been extensively studied from
different perspectives, including that of discourse studies. Yet,
without taking into account the wider socio-historical contexts
within which the object of analysis is produced, constructed and
received, any analysis of political speeches per se would be
superficial (Bourdieu, 1991). Subscribing to this epistemological
thrust, this study is aimed at exploring the ways in which language
is employed by politicians as a tool to represent their political
ideologies in political discourse with special reference to the
presidential debates in the course of the presidential election in
the United States. This study is theoretically informed by the
non-linguistic, critical discourse analysis, and political
linguistic approaches to the study of language, ideology and power.
By applying such methodology to the analysis of the 2004 American
presidential debates between Bush and Kerry, this study identifies
major discursive manifestations of ideologies of the confronting
political parties (The Republican and the Democratic) and social
camps (anti-terrorism and terrorism).
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